A BRAZILIAN ART DIRECTOR
WITH 20 YEARS OF EXPERIENCE
TIM – TELECOM
We brought together one of the most iconic choreographers from the Deborah Colker Dance Company with the popular unboxing format used by digital influencers — blending movement, sophistication, and a contemporary feel to highlight TIM’s premium product.
HEMORIO – BLOOD BANK
Hemorio is the largest blood bank in Rio de Janeiro, but it struggles with a low number of donors — especially among younger audiences. To encourage donations, we hacked a popular hashtag they often use to gain visibility on social media.
TIM – TELECOM
Tim is the official sponsor of Rio de Janeiro’s four biggest soccer teams. Inspired on the brand’s concept “To evolve is to make it differently” we created the campaign “No one cheers like us” in order to show that everyone who was born in Rio de Janeiro has an irreverent way to show their support.
BRANDED CONTENT
To bring the concept “Being a Carioca means cheering differently” to social media, four comedians were chosen as symbolic fans. We produced roundtable-style football discussions, four stand-up comedy sets, and live posts during the matches.
SANTANDER - BANK
Emdia is a credit platform by Santander Bank, designed to be a close, empathetic brand. One of the tools we created to reinforce this positioning was a financial education channel on YouTube. To launch the Emdia Channel, we developed a documentary web series telling the stories of people who lost everything during the pandemic—except their ability to reinvent themselves and keep moving forward.
PETROBRAS - GAS STATION
Faced with the need to explain the new Diesel S-50 fuel while also highlighting BR as the largest gas station network in Brazil, we created a clear and engaging campaign.
PETROBRAS AIR PUMPS
We took advantage of the similar formats between BR gas station totems and Rio de Janeiro’s street clocks to spread a service throughout the city.
CHILDREN'S BOOK IN COLLABORATION WITH THE JOURNALIST ANDRÉ CURVELLO
During a period of drought, Francisca meets a cloud that is afraid to rain and, in doing so, die. As time goes by, the cloud becomes very sad until it eventually cries, causing rain—and dies. But through the water cycle, the cloud comes back to life.
BOB'S – FAST FOOD
Film to promote a special deal where every day of the week Bob’s offers a different sandwich at a discount. The promotion’s mechanic was highlighted with humor, sparked by a simple question: “Do you know what day it is today?
PETROBRAS – OIL COMPANY
Film for Petrobras's fuel campaign based on the meaning of the word 'fuel' in the dictionary.
DEPTH RECORD
Petrobras drilled the oil well with the deepest water on the Brazilian coast, and to demonstrate the scale of this achievement, we created a campaign that uses the most famous avenues in Brazil as a reference for the drilled distance.
EXHIBITION TALKING PORTRAITS
The exhibition 'Talking Portraits,' featuring my paintings and texts, consists of portraits that go beyond simple reproduction. More than just lines and paints, the watercolors tell a bit of the history and personality of the portrayed individuals, exploring their behaviors, attitudes, and even the way they listen to and see the world.