No sugar. No fear. No risk.

Swallowing pills is a challenge that affects millions of children. When they can't, parents resort to improvised solutions: crushing, dissolving, or hiding medications in food. These practices compromise treatment effectiveness and create a barrier that prevents access to proper medication.

Safe Swallow is here to change that.

The first program that teaches children to swallow pills safely. It combines sugar-free training pills, progressively larger, with an interactive educational game that guides children through each stage. Under medical supervision, children advance at their own pace, building confidence while learning correct breathing and positioning techniques.

Safe Swallow significantly improves medication adherence and transforms the experience of taking medicine. By turning swallowing into a learned skill, the program creates lasting behavioral change and establishes a new standard for pediatric care. 

Because every child deserves care without fear.

Digital justice begins with education.

Hate speech and racist manifestations in digital environments are growing at an alarming rate. A large portion of these incidents never reach the justice system, as victims often face a lack of information on how to report them, bureaucratic obstacles, or difficulty gathering consistent evidence.
Fair Play is here to change that.

The world's first platform powered by artificial intelligence created to identify and refer possible cases of online racism. Accessible to anyone through fairplay-ai.com.br, it works simply and without bureaucracy. Users insert the text of a post they consider offensive, and the AI—trained on Brazilian and international legislation, relevant case law, and ethical and legal frameworks for combating racism—performs an initial analysis. If the content is interpreted as racial hate speech, the case can be referred directly to the competent authorities.

More than a reporting tool, Fair Play fulfills a fundamental educational role by expanding public awareness of the limits of freedom of expression and contributing to the formation of a society more conscious of the responsibilities that accompany digital communication.

Because every voice matters.

Visibility that transforms.

In Brazil, 70% of female soccer players work while they play. This double shift significantly increases the risk of stress, burnout, sleep disorders, and other mental health conditions that affect much of society's invisibility.

Inequality Uniform is here to change that.

A hybrid uniform that combines the player's jersey with the profession she needs to practice to survive. Created for the Brazilian Women's Soccer Institute, the project transforms an impossible-to-ignore visual symbol into a powerful statement about the reality of women's soccer in Brazil. The hybrid uniform was created to show, in a way that cannot be ignored, that for many athletes, the game never really ends.

The campaign expanded across different media and spaces, bringing the hybrid uniforms to streets, stores, and digital platforms. Each touchpoint reinforced the same message: the invisible reality of Brazilian women's soccer players deserved to be seen.

Because visibility is the first step toward change.

Hemorio is the largest blood bank in Rio de Janeiro, but it struggles with a low number of donors — especially among younger audiences. To encourage donations, we hacked a popular hashtag they often use to gain visibility on social media.

We brought together one of the most iconic choreographers from the Deborah Colker Dance Company with the popular unboxing format used by digital influencers — blending movement, sophistication, and a contemporary feel to highlight TIM’s premium product.

TIM sponsors Rio de Janeiro's four biggest football clubs. Built around the idea that "Being a Carioca means cheering differently," the campaign celebrates the unique way the city's fans support their teams.

To bring the concept “Being a Carioca means cheering differently” to social media, four comedians were chosen as symbolic fans. We produced roundtable-style football discussions, four stand-up comedy sets, and live posts during the matches.

Emdia is a credit platform by Santander Bank, designed to be a close, empathetic brand. One of the tools we created to reinforce this positioning was a financial education channel on YouTube. To launch the Emdia Channel, we developed a documentary web series telling the stories of people who lost everything during the pandemic—except their ability to reinvent themselves and keep moving forward.

Faced with the need to explain the new Diesel S-50 fuel while also highlighting BR as the largest gas station network in Brazil, we created a clear and engaging campaign.

We took advantage of the similar formats between BR gas station totems and Rio de Janeiro’s street clocks to spread a service throughout the city.

Children's book created in collaboration with journalist André Curvello.

During a period of drought, Francisca meets a cloud that is afraid to rain and, in doing so, die. As time goes by, the cloud becomes very sad until it eventually cries, causing rain—and dies. But through the water cycle, the cloud comes back to life.

Film to promote a special deal where every day of the week Bob’s offers a different sandwich at a discount. The promotion’s mechanic was highlighted with humor, sparked by a simple question: “Do you know what day it is today?

Petrobras drilled the oil well with the deepest water on the Brazilian coast, and to demonstrate the scale of this achievement, we created a campaign that uses the most famous avenues in Brazil as a reference for the drilled distance.

The exhibition 'Talking Portraits,' featuring my paintings and texts, consists of portraits that go beyond simple reproduction. More than just lines and paints, the watercolors tell a bit of the history and personality of the portrayed individuals, exploring their behaviors, attitudes, and even the way they listen to and see the world.